E-Commerce Beyond the Basics

Most e-commerce platforms show you products and let you buy them. But what if your inventory spans 13 locations? Or what if you’re not just selling products, but services and experiences?

Working with La Mesa RV and their sister company Van Up taught me that e-commerce is only “basic” when your needs are basic. Complex businesses need thoughtful solutions.

Two Problems, One Approach: User-First Design

La Mesa RV: Making Inventory Searchable When you have RV inventory across 13 locations, filtering becomes everything. I designed an intuitive system that works for both sales teams and customers—complex data, simple interface.

Van Up: E-Commerce Meets Service Scheduling Van Up wasn’t just selling parts—they were selling upgrade services. The site needed to let users schedule van upgrades, browse accessories, track their service status, and explore a lifestyle blog. All in one cohesive experience.

The Details That Matter

Brand Development: Van Up needed their identity polished and established. Good e-commerce starts with good branding.

Service Tracking: Customers can see exactly where their van is in the upgrade process. Transparency builds trust.

Lifestyle Integration: The shopping blog doesn’t just sell—it educates and inspires. It shows customers what’s possible.

The Impact

10,000 monthly views. A $20 billion market. 13 locations seamlessly integrated. But the real measure of success? Sales teams and customers both love using it.

E-commerce isn’t about the transaction—it’s about the experience. When you get the UX right, everything else follows.

Have a complex e-commerce challenge? Whether you’re managing inventory across multiple locations, integrating services with product sales, or need a completely custom solution, I can help. Let’s discuss your e-commerce needs and create an experience your customers will love.