Eighteen years in, still hands-on.
I started in agencies, moved through tech startups and corporate teams, and went independent in 2021. Somewhere in there I designed for PetSmart, General Motors, Universal, Plexus, and a long list of businesses you haven't heard of that just needed their website to work harder.
When you work with me, you work with me. No account managers, no juniors, no surprises.
I design and I build, and I run AI through both. That means fewer meetings, faster launches, and the judgment of a senior designer moving at the pace of a full team.
Field notes
June 10, 2026
The Broken-Down Driver Test: Would an Auto Repair Customer Call You in 30 Seconds?
Your customer is stressed, skeptical, and standing next to a car that won't move. Your website has thirty seconds to answer three questions: do you fix this, can I trust you, and how fast can you see my car.
May 13, 2026
Why IDX Traffic Doesn't Become Buyer Calls: The Real Estate Website Conversion Problem
Your IDX site captures browsers, not leads. The listings do the entertaining, the eight-field form does the gatekeeping, and the follow-up gap does the losing. Here's how broker sites turn scrollers into conversations.