Creating Content Hubs That Engage

Content is king, but design is the throne.

When Young Living needed a news and promotion hub for their distributors, they had plenty of great content—product tips, lifestyle articles, company news. What they needed was a platform that made that content discoverable, engaging, and easy to navigate.

Designing for 6 Million Users

Grow News wasn’t just another blog. It had to serve over 6 million global Brand Partners, showcase 100+ products, and do it all with a responsive design that worked on every device.

Wireframing First: I started with wireframes to map out the user journey. Where do distributors look for product tips? How do they discover new content? The design answers these questions before they’re even asked.

Brand Consistency: The design captures Young Living’s essence while creating its own identity. It feels like Young Living, but it’s clearly something special within their ecosystem.

Navigation That Works: With so much content, organization was crucial. I created a responsive blog structure that’s intuitive whether you’re on a phone at a coffee shop or a desktop at home.

The Results

100,000 views per month. 6 million potential users. 100+ products marketed through engaging content. But the real success? Distributors actually use it.

A content hub is only as good as its design. You can have the best content in the world, but if users can’t find it, navigate it, or enjoy reading it, you’ve already lost. Great UX design turns content into an experience, and experiences into engagement.

Have great content but struggling with engagement? Let’s design a content hub that makes your articles discoverable, your navigation intuitive, and your user experience delightful. Connect with me to discuss how thoughtful UX can transform your content platform.