From Concept to Launch: The Modern Branding Process

Adorned was an augmented reality mobile game that brought digital experiences into the real world. Digital petting zoos at the park. Virtual parades down the street. The technology was cutting-edge—the branding needed to match.

Branding for Innovation

When you’re pitching to investors, your brand does the talking before you open your mouth. Adorned needed a branding kit that communicated innovation, approachability, and the sheer coolness of their AR platform.

Modern Meets Approachable: The challenge was balancing cutting-edge with accessible. The target audience—45% female, 38% ages 16-24—needed to see themselves in the brand, not be intimidated by it.

Visual Language That Speaks: Every color, every font, every visual element was chosen to reflect the AR experience: vibrant, dynamic, and impossible to ignore.

Investor-Ready: This wasn’t just about attracting users—it was about attracting funding. The branding kit needed to work in pitch decks, presentations, and investor meetings.

The Branding Foundation

A strong brand identity isn’t decoration—it’s strategy. It’s the foundation for every marketing decision, every product choice, every user touchpoint.

For Adorned, we created more than a logo and color palette. We created a visual identity that could grow with the company, adapt to new features, and consistently communicate what makes them special in a crowded mobile gaming market of 209,000+ Americans.

Why Brand Identity Matters

Whether you’re launching a startup, refreshing an existing brand, or pitching to investors, your brand identity is your first impression and your lasting impression. Make it count.

Building something innovative? Your brand identity should be as cutting-edge as your product. Whether you’re preparing for investor pitches or launching to the public, let’s create a visual identity that opens doors. Start your branding journey today.