Adorned
Modern branding kit for an augmented reality mobile game to help pitch to investors.
The Brief
Role
Brand Designer
Timeline
2020
Services
Brand Identity, Visual Design
Adorned was an innovative augmented reality mobile game that brought digital experiences to life in the real world. The game allowed users to discover themed and timed event scenarios through their mobile devices - from digital petting zoos at the park to virtual parades down the street.
They needed a very modern branding kit to help pitch to investors and communicate the innovative nature of their platform. The branding needed to reflect the cutting-edge technology while remaining approachable and engaging for the target audience.
Results
American mobile gaming audience
Female audience
Ages 16-24
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