The Power of Email Marketing Done Right

Email isn’t dead. It’s just that most people are doing it wrong.

When Yoli, a global wellness brand, came to me for email design and strategy, they needed more than pretty templates. They needed a system that would work across onboarding, transactional, and promotional emails—all while maintaining brand consistency across 4 countries.

Building a Design System, Not Just Templates

The key to effective email marketing isn’t creating one great email—it’s creating a system that makes every email great.

Cohesive Branding: I captured Yoli’s brand essence and translated it into a flexible email design system. Every email feels like Yoli, whether it’s welcoming a new subscriber or promoting a product.

Strategic Information Flow: Design and strategy go hand-in-hand. I helped strategize the flow of information across campaigns, ensuring each email serves a purpose in the customer journey.

Platform-First Approach: All campaigns were built in Klaviyo, ensuring deliverability and robust tracking capabilities. Design means nothing if your emails don’t reach the inbox.

The Numbers Tell the Story

100+ emails designed. 10,000 subscribers reached. 4 countries served. But the real success? A system that Yoli can build on, adapt, and scale as they grow.

Email marketing works when it’s thoughtful, strategic, and beautifully executed. If your email campaigns aren’t converting, it might be time to rethink your approach from the ground up.

Ready to transform your email marketing? Let’s build a design system that works across all your campaigns—onboarding, transactional, promotional, and everything in between. Schedule a consultation and let’s discuss how strategic email design can drive real results for your business.